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A standardised link to a satisfaction survey
A standard graphic link which can be included on every page of a website is an element of research methodology of opiniac.com
A research link is defined by a pictogram common for all websites linked to opiniac.com platform.
The design of an icon may be adjusted in terms of colour, size and shape to meet individual needs and aesthetics of a Customer’s website.
The Internet users who would like to express their opinions on a website may easily identify the link and use it to call the research survey.
Publishing of a survey and a link is very easy and is done by pasting a script calling the survey provided by opiniac.com into the source code of a website.
Available publishing options for a survey display link:
- An active icon moving vertically through a website on the left-hand or right-hand side
- An animated icon in a fixed place of a website
- A static link in a header or a footer of a website
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A user’s satisfaction research survey
The Internet users’ opinions are gathered by completing a research survey. The survey is displayed in a separate window when a user voluntarily clicks on a link / an icon activating a survey while browsing a website.
When a survey is displayed, a user remains in the same place of a website without leaving the browsed content.
A survey consists of two modules:
- Recommended module – quantity indicator questions
- Optional module – optional questions resulting from a research project
The recommended module includes common questions for all websites using the platform. They concern the assessment of quality elements in Forrester Research methodology for a visited website such as:
- Intelligibility of content
- Aesthetic aspects
- Usability
- Satisfaction level
A user can also make his/her own comments on the website.
The second module is defined during the research project for a Customer of opiniac.com platform. On his/her own or with a support of opiniac.com experts, a Customer may compose types and content of questions along with the scope of answers, e.g.:
- Intelligibility of website navigation
- Quality of a purchase process and making an order
- Expected changes on a website
- Obstructions occurring with registration
- Recommendations on website development
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Survey summary and recommendations for a Customer
An administration panel of a Customer serves for research managing and provides on the fly preview of research course and collected data.
A Customer of opiniac.com platform receives a login and a password thanks to which he/she can log into a personalised administration panel of opiniac.com platform.
Through an administration panel a Customer can:
- Use predefined question types and contents, segmented according to purpose
- Manage surveys, grouping, publishing and archiving
- Design a survey adjusted to his/her needs (graphic layout, additional questions)
- Set types and parameters of surveys
- Receive a program for pasting into a source code of a website
- Familiarise himself/herself with automatically generated reports based on collected data
- Receive technical support
- Check out financial settlements and the period in which a survey was active on a website
For the convenience of our Customers holding a license, it is possible to:
- Export data for statistical tools – in CVS format
- Present collected data in surveys via Google Analytics panel.
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