The methodology developed for our system of  collecting the opinions includes three main elements:

• Standardized link inviting to fill out a short questionnaire, placed in a prominent place on the pages of a Client's website
• Survey questionnaire appearing on the page when a user clicks the survey link
• System Client Panel which enables independent survey designing and allows tracking their  results.

Satisfaction survey working model

Standardized satisfaction survey link

The opiniac.com surveying methodology includes a standard graphic link that can be placed on every page on the website.

Survey links are pictograms common for each website connected to the opiniac.com. platform  The icons can be adjusted in color, size, shape, to the individual needs and aesthetics of Client's website.

The users who want to express their opinion on the website can easily identify the link and use it to activate the survey. Publication of the survey and survey link is simple, done by pasting into the page source code a script that calls the questionnaire provided by opiniac.com.

Available options of publishing a link to display the surveys:

• Active icon, displacing vertically on the website, on the left or on the right
• Animated icon in a fixed location on the page
• Static link in page header or footer

User Satisfaction Survey Questionnaire

Customers' opinions are collected by filling-in the survey questionnaires. The questionnaires are displayed in a separate windows when, while browsing the site, the visitors click voluntarily the link/icon activating the survey.

At the moment of displaying the survey, the users remains on the same page of the website without leaving the viewing content.

The survey consists of two modules:

• Recommended module - questions relating to the quantitative indicators
• Free module - any questions arising from survey design

The recommended module includes coherent questions recommended for all the sites that utilize the platform. The questions concern the assessment of qualitative elements through the Forrester Research methodology, for the page being viewed, such as:

• Comprehensibility of content
• Aesthetics
• Utility
• Level of satisfaction.

The users may also leave their comments on the website

The second module is defined during designing a survey for opiniac.com Client. The Client can, independently or with the assistance of opiniac.com experts, compose the types and wording of questions along with the answers, concerning e.g .:

• comprehensibility of site navigation
• quality of the processes of purchasing and placing the orders
• expected changes within the website
• obstacles arising during registration
• recommendations for website development

Survey summary and recommendations for Clients

Client's Administration Panel is used to manage the surveys and it provides up-to-date insight into the course of the surveys and into the collected data.

opiniac.com Clients receive logins and passwords so that they can log into a personalized administrative panel of opiniac.com platform.

Using the Administrative Panel, the Clients can:

• Utilize predefined types and wordings of questions, segmented with respect to their purpose
• Manage the survey questionnaires - grouping, publishing, archiving
• Design the questionnaires tailored to their needs (graphic design, additional questions)
• Set types and parameters of surveys
• Get the program for inserting the page source code
• Get acquainted with the reports generated automatically based on the collected data
• Get technical support
• Check their financial settlements and periods of the surveys being available on their websites

For the convenience of our Clients who hold the license, the following features are available:

• exporting the data for statistical tools - XLSX and CSV format
• presentation of the data collected in surveys, through a Google Analytics panel
• preparation of survey reports by our experts.