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Features and advantages of opiniac.com platform
very owner of a website, regardless of the specificity of his/her activity, should care not only about the popularity of a website, but also about meeting the expectations of its users. The greater the popularity and effectiveness of a website, the greater the profits. It concerns both e-commerce websites as well as websites gaining profits on advertisements.
opiniac.com has elaborated a unique technology enabling on the fly collection of opinions and comments made by the Internet users in a way which is not inconvenient for them.
Opiniac.com platform has the following features and advantages:
- Uniform and standardised link for all websites, encouraging the Internet users to express their opinions.
- Standard survey including open and closed questions with the possibility to include questions defined on one’s own.
- While completing the survey, a user does not quit the subpage being currently visited.
- On the fly access to the panel presenting updated results.
- Constant consulting support of opiniac.com team, thanks to which using opinions collected for the conducted activity will be more efficient.
- Possibility to compare opinion index for a website with an average index for the whole industry.
- Financial savings on expenses for marketing research.
- Having aggregated assessments allows the owner to immediately react to a situation when a website does not function correctly.
- The platform enables CRM activities and may be used in further marketing activities.
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The scope of information gathered in satisfaction surveys
Impressions
- Overall assessment
- Content / Layout / Usability assessment
- Assessment section or page
- Open comments and suggestions
- Answers for standard questions
System
- URL (including dynamic syntax)
- Consumer’s IP address
- Browser version
- Operating system version
- Screen resolution
Additional
- Time elapsed from website display until assessment
- Date and time of report
- Answers to special questions defined by the customer
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