About us

About us

The opiniac.com team members are CX passionates.

We have been present on the market since 2008 and are a group of specialists in various fields of the Internet industry. Together we deliver and develop opiniac.com platform - the industry's leading tool for measuring users' satisfaction.

We also offer a wide range of advisory services related to preparation, conduct and evaluation of surveys among the users.

Our mission is to offer support in the process of increasing satisfaction of websites', portals' and online stores' users.


5 reasons why it is worth using opiniac.com platform:


The results are the most important

opiniac.com gives answers to the questions impossible to verify in any other tests and allows improvement of the elements which directly influence websites efficiency. We are ready to set out specific, measurable aims for improving the efficiency of your website, e.g. increase in conversions from 3% up to 5% or decrease of support commitment by 10%.

Independence and neutrality of surveys

opiniac.com focuses only on recognition and analysis of your users' opinions. Following completion of a survey, we do not want to design new version of websites or to write the code. We focus exclusively on objective recommendations and due to the unique technology, we want and we can improve the websites, e-commerce stores and other projects delivered by other companies.

"The voice" belongs to the users

opiniac.com allows users to make voluntary comments on the websites they visit. We do not force them to answer any questions and we do not reward them for answers too. In line with a "customer made" global trend, only those most valuable – committed users – should be listened to. Their assessments and comments are priceless for development and optimalisation of websites.

No direct bonds to other technologies

opiniac.com is implemented in a safe environment and its integration does not infringe any safety rules. It is based solely on a standard code added to particular websites. opiniac.com works easily in any technology, from a licensed platform to open source solutions.

Knowledge and experience of our team

opiniac.com experts have the highest level of academic qualifications and many years of experience in CX field. If necessary, we also work with a group of external experts. We combine knowledge of communication, interaction, usability, survey methodology and psychology. That creates a unique potential for deepened analyses of human needs and behaviors.

    • Understanding the reasons for leaving the website.

      Observation of users' behaviour is possible through a multitude of various statistics that are a treasure trove of knowledge for every website owner. Data collected in service statistics illustrate behaviour of particular users, regarding, among other things, the following aspects: how long the users stayed on a particular page, where they came to the website from, what pages they visited, and which of them was a page from which they left the website.

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      Multidimensional survey for the Clients

      Basic survey offered by opiniac.com platform allows for collection of declarative ratings and reviews from users on the websites. The survey is embedded on Customer's website and presented, as standard, in the lower right corner of the page, in the form of a opiniac.com pictogram + text inviting to participate in the survey.

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      Understanding the causes of cart drop-off and abandonment of purchasing process

      The main goal of any e-commerce website is making the users easily go through the purchasing process, from their needs and interests, to familiarizing them with the product and purchase, to the confirmation of transaction completion and the information about goods delivery date.

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      Precise survey on website users' loyalty

      The main objective of the NPS [ang. Net Promoter Score] is measurement of customers' loyalty. In other words, the NPS examines whether a customer/user will recommend your business/website to his/her friend.

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      The survey placed within the website content.

      opiniac.insert is a survey placed within the content of analyzed website. The method of placing allows to measure loyalty, evaluation of the offer, brand or other elements placed above the survey. Using the suited questions, through the opiniac.insert survey appearing on the website, the indications on the following issues may be obtained:

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      Survey on mailing attractiveness /dedicated questions to the recipients.

      To obtain users' opinions about correspondence received from the website, it is worth using not only the available statistical tools to measure the effectiveness of the carried out promotional campaign. Also the opiniac.email survey should be used, which will enable knowing users' opinions on the correspondence content.

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      Free testing of opiniac.com platform.

      Free trial version is available for 1 month. With it, the complete functionality of the system may be used but limited to the basic questionnaire – with a set of questions based on the most common problems or issues relating to websites' users.

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      Segmentation of the survey among website visitors

      The survey consists in displaying the questionnaire or invitation to participate in the survey to a predefined group of website users. That group may be defined on the basis of selected criteria, e.g. specific behavior on the website, visiting selected pages, or it may include all new users visiting the website.

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  • Immediate contact


  • Sales and marketing

    +48 503 480 656

  • Support and Surveys

    +48 661 627 620

  • Address for correspondence

    ul. Murarska 59
    54-135 Wrocław, Poland

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