• E-commerce managers and experts
    increase profits using the data
    obtained through opiniac.com surveys.

    Monthly more than a million of filled survey questionnaires help
    better understand your users' needs.
    No other panel is used on such scale.

    Try opiniac.com for free!
  • The results of opiniac.com surveys allow better
    understanding of users' opinions
    about your internet business.

    Users spend more than 100 hours a week
    on answering our Clients' questions.
    It would be a shame to waste such potential.

    Try opiniac.com for free!
  • Ask questions to the consumers.
    Analyze their responses.
    Optimize your omnichannel.

    Through the opiniac.com surveys, we constantly collect
    opinions and reviews from active users.
    Your users also have a lot to say.

    Try opiniac.com for free!
    • The opiniac.com platform allows to offload primary contact channels and also to identify their potential problems.

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      opiniac.com surveys are usually conducted on a continuous basis, which allows for comparing the results from different months, quarters and years. That approach allows our Clients to analyze the impact of their actions and changes on customer experience, as well as to track changes in customers' behavior and their perception of the offer, website or services.

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      The opiniac.com tolls offer a comprehensive measurement of consumer experience, covering all points of contact of consumers with the brand. Simultaneously, the platform allows to easily compare the environmental performance with the reference to market indicators.

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      The digital statistics through which you may determine pages being the most frequently left by the users and being the bottleneck of the purchasing process support basic assessment. To understand the reasons for resignation from purchasing, however, users' opinions should be known by gathering comments at the moment when they decide to drop-off the purchasing.

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      The NPS (Net Promoter Score) is used to measure customers' loyalty by asking the question of how likely it is that they will recommend your business, brand, website, product or service to their friends or family. Surveying and analysis of willingness to recommend will help you increase customers' satisfaction, which, in the long term, will have a positive impact on your performance.

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      No brand can exist without loyal and returning customers, and due to intense competition in e-commerce industry, treating all customers equally is a mistake. Every customer is different and thus different purchase motivations occur. Therefore, developing good strategy and communication plan requires understanding customers’ intents and demands, as well as understanding their current and future behaviour.

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      The growing involvement of businesses in Customer Experience activities makes the need to measure and compare the effectiveness of implemented strategies becomes crucial. Want to make changes in the offer / products or services /, build a new website or online store? First, ask your users about their opinions. Opinions of loyal consumers may indicate the solution or allow to look at the problem more closely.

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    • Understanding the reasons for leaving the website.

      Observation of users' behaviour is possible through a multitude of various statistics that are a treasure trove of knowledge for every website owner. Data collected in service statistics illustrate behaviour of particular users, regarding, among other things, the following aspects: how long the users stayed on a particular page, where they came to the website from, what pages they visited, and which of them was a page from which they left the website.

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      Multidimensional survey for the Clients

      Basic survey offered by opiniac.com platform allows for collection of declarative ratings and reviews from users on the websites. The survey is embedded on Customer's website and presented, as standard, in the lower right corner of the page, in the form of a opiniac.com pictogram + text inviting to participate in the survey.

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      Understanding the causes of cart drop-off and abandonment of purchasing process

      The main goal of any e-commerce website is making the users easily go through the purchasing process, from their needs and interests, to familiarizing them with the product and purchase, to the confirmation of transaction completion and the information about goods delivery date.

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      Precise survey on website users' loyalty

      The main objective of the NPS [ang. Net Promoter Score] is measurement of customers' loyalty. In other words, the NPS examines whether a customer/user will recommend your business/website to his/her friend.

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      The survey placed within the website content.

      opiniac.insert is a survey placed within the content of analyzed website. The method of placing allows to measure loyalty, evaluation of the offer, brand or other elements placed above the survey. Using the suited questions, through the opiniac.insert survey appearing on the website, the indications on the following issues may be obtained:

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      Survey on mailing attractiveness /dedicated questions to the recipients.

      To obtain users' opinions about correspondence received from the website, it is worth using not only the available statistical tools to measure the effectiveness of the carried out promotional campaign. Also the opiniac.email survey should be used, which will enable knowing users' opinions on the correspondence content.

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      Free testing of opiniac.com platform.

      Free trial version is available for 1 month. With it, the complete functionality of the system may be used but limited to the basic questionnaire – with a set of questions based on the most common problems or issues relating to websites' users.

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      Segmentation of the survey among website visitors

      The survey consists in displaying the questionnaire or invitation to participate in the survey to a predefined group of website users. That group may be defined on the basis of selected criteria, e.g. specific behavior on the website, visiting selected pages, or it may include all new users visiting the website.

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Satisfaction of viewed pages

The average value of the last:

7 days


30 days


Users satisfaction of viewed web sites

The average value of the last:

7 days


30 days


To download

ROPO e-commerce panel research report 2015 [PL]


There has been completed the stage of data collection in the ROPO panel organized by  opiniac.com team, under the auspices of the e-commerce Poland Chamber of Digital Economy. Official partner to create the group of respondents for the survey was Onet.pl which provided a reference sample for surveying outside the of e-commerce segment. The customers were asked about purchasing experience both online…

 It is better to ask your customers than speculate why they do not complete purchasing in your e-commerce.

 Asking the right questions is enough to understand what motivates the customers to purchase in your store.

"I would definitely recommend opiniac.com tool for those interested in something more than just a pure web-based analytics."

Rafał Wosztyl

Vice President, Member of the Board DOZ.pl

"opiniac.com is a solution that opens your eyes to the needs of users."

Michał Tomaniak

EMPIK.com Director

"I would recommend opiniac.com to anyone seriously thinking about developing  e-commerce."

Tomasz Szulc

Marketing and eCommerce Director, militaria.pl

We are pleased to share the references we received from our client - LOT.com (in polish): "The LOT Polish Airlines are constantly working on improving the quality of search and book flights reservation internet website. Trying to meet the growing expectations of our customers in the second half of 2015 years we decided to examine the users needs of lot.com website. opiniac.com company was very professional,…

So many unique visitors have monthly contact with our research :)

We just have started preparing for the next edition of the ROPO research.This year we are going to analyze 7 business segments.Planned start of research - April 2016.We invite sites wishing to participate in the study to cooperate.   For interested - ROPO 2015 Report


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