opiniac.quit

Understanding the reasons for leaving the website.

Observation of users' behaviour is possible through a multitude of various statistics that are a treasure trove of knowledge for every website owner. Data collected in service statistics illustrate behaviour of particular users, regarding, among other things, the following aspects: how long the users stayed on a particular page, where they came to the website from, what pages they visited, and which of them was a page from which they left the website.

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Those data do not, however, give answer to the question:

  • What was the reason to leave the website by the user?
  • Did the user find comprehensive information which he/she was interested in?
  • Maybe the knowledge was insufficient for the user?
  • Did the user find interesting product and only postponed the purchase?
  • Or maybe the found product does not meet user's expectations? Or purchasing process occurred to be too complicated for him/her?

To answers those questions, the opiniac.quit surveying tool should be used, which defines the reasons for leaving the website by users. By creating an adequate set of questions in the survey questionnaire, the owner of the website shall gain the knowledge allowing for improving and optimizing the content, navigation and features of the website. The ultimate result is retaining the users for longer by meeting their expectations.

 

Survey example:

  • What is the main reason for leaving the page by the user?
    • The user read all the information interesting to him/her.
    • The page does not contain the desired content.
    • Lack of reliable and comprehensive information.
    • Poor content quality, low level of trust among the website users.
    • Problems in navigating the website.
    • Website visiting was accidental.
    • Other reasons that cause problems to the user while using the website,  that may be described in a text field.
  • What needs to be improved on the website?
    • Visitor's findings and remarks, described in his/her own words, for later expert analysis.
  • Did any of the following problems occur during visiting the website by the user?
    • Slow page loading;
    • Erroneous display in the browser;
    • Errors in content;
    • Unclear navigation;
    • Broken link
    • Another problem encountered by user, described in his/her own words in the available text field.
  • What could prompt the user to re-visit the website?
    • User's conclusions and remarks, described in his/her own words, for later expert analysis.

As part of opiniac.quit survey, it is possible to take a screen snapshot by the user without leaving the page or having to install any browser add-ons. See the example.

The opiniac.quit survey can be placed on every page where you want to inquire into the reasons for leaving the website.

 

The survey may be activated when one of the following defined events occurs, indicating discontinuation of using the website by the user:

  • Staying on the webpage without moving the mouse for more than a specified number of seconds/ minutes, and then moving the cursor outside the page area.
  • Moving the cursor outside the page area after staying on the website for a  specified time.
  • Revisiting the page by the user after a few days – the survey questionnaire  appears to determine why the website was left previously or how much the user is satisfied of the content found on the website.

 

Main benefit:

By conducting such survey, owner of the website will stay abreast of users'  opinions and expectations relating to: the content of the website, improvement of its functionality, as well as its proper functioning. In this way, the owner will ensure the webpages development adjusted to the users' needs, by timely reactions to continual changes of their expectations.

    • Understanding the reasons for leaving the website.

      Observation of users' behaviour is possible through a multitude of various statistics that are a treasure trove of knowledge for every website owner. Data collected in service statistics illustrate behaviour of particular users, regarding, among other things, the following aspects: how long the users stayed on a particular page, where they came to the website from, what pages they visited, and which of them was a page from which they left the website.

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      Multidimensional survey for the Clients

      Basic survey offered by opiniac.com platform allows for collection of declarative ratings and reviews from users on the websites. The survey is embedded on Customer's website and presented, as standard, in the lower right corner of the page, in the form of a opiniac.com pictogram + text inviting to participate in the survey.

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      Understanding the causes of cart drop-off and abandonment of purchasing process

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      Precise survey on website users' loyalty

      The main objective of the NPS [ang. Net Promoter Score] is measurement of customers' loyalty. In other words, the NPS examines whether a customer/user will recommend your business/website to his/her friend.

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      The survey placed within the website content.

      opiniac.insert is a survey placed within the content of analyzed website. The method of placing allows to measure loyalty, evaluation of the offer, brand or other elements placed above the survey. Using the suited questions, through the opiniac.insert survey appearing on the website, the indications on the following issues may be obtained:

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      Survey on mailing attractiveness /dedicated questions to the recipients.

      To obtain users' opinions about correspondence received from the website, it is worth using not only the available statistical tools to measure the effectiveness of the carried out promotional campaign. Also the opiniac.email survey should be used, which will enable knowing users' opinions on the correspondence content.

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      Free testing of opiniac.com platform.

      Free trial version is available for 1 month. With it, the complete functionality of the system may be used but limited to the basic questionnaire – with a set of questions based on the most common problems or issues relating to websites' users.

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      Segmentation of the survey among website visitors

      The survey consists in displaying the questionnaire or invitation to participate in the survey to a predefined group of website users. That group may be defined on the basis of selected criteria, e.g. specific behavior on the website, visiting selected pages, or it may include all new users visiting the website.

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Contact

  • Immediate contact

    kontakt@opiniac.com

  • Sales and marketing

    +48 503 480 656

  • Support and Surveys

    +48 661 627 620

  • Address for correspondence

    opiniac.com
    ul. Murarska 59
    54-135 Wrocław, Poland

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