opiniac.com surveying solutions are designed also for the Clients with a multichannel type of goods distribution [link to the article about multichannel]. They combine assessment of specific points of sale or receipt with the analysis of online experience and overall brand perception. Those surveys are based on the use of growing popularity of mobile and the fact that more and more customers have mobile devices with web access - more than 70% of internet users in Poland have smartphones (data from 2015).

opiniac.smart survey is aimed at creation of a bridge between customers' experiences in traditional stores and online, including provision of the knowledge about mutual influence of those two channels on purchasing decisions, taking into account the ROPO and revROPO effects (according to our survey, 60% customers who visit traditional stores treat them only as a places for goods displaying and viewing). Measurements of experience may also be applied to information or customer service points, or to any other places of traditional contact of customers with the brand.

The method of carrying out offline surveys

In traditional points of sales, customer service or other, there may be placed non-invasive stickers, posters or displays with an incentive to evaluate particular brand and point. The encouragement in graphic form is suited to the design and type of the surveyed object, it contains the logo of the surveyed brand, a slogan encouraging to participate in the survey, a QR code with the encoded survey's URL, a traditional URL of the survey and (optionally) a NFC tag.

Here is an example of the appearance of such graphics:

The method of placing information about the survey is optional and depends on availability of space and the type of the surveyed point. It may be located, for example, at the entrance to the surveyed point, at the cash register or point of goods receipt, at the stands inside of the surveyed point, at the entrance to the fitting room, between the displayed products, or in another place or form (e.g. on till receipts).

Scanning the code takes a customer directly to the survey questionnaire suited to mobile devices, designed specially for the specifics of the realized measurement, and tailored to the needs of the Client ordering the survey. For the convenience of customers, in addition to the QR code, the graphic contains also a URL code easy to rewrite or remember, directing to the same survey. In principle, to increase the value of the collected data, the code contains also coded location of the store, so the questionnaires may be adapted to survey the level of service for specified points.

Offline surveys conducted by opiniac.com may be - depending on the needs - expanded, for example, by placing at the surveyed points the tablets to allow leaving feedback and comments directly. To increase the interest in participation in the survey, participants may also be further rewarded with rational argumentation, even in the form of additional loyalty points or discounts.