News

ROPO Report Q3 2014 2014-10-07

In the third quarter of 2014, under the auspices of the e-commerce Poland - Chamber of Digital Economy, we carried out first Polish panel on the ROPO effect, among the customers purchasing both online and offline. Panel coverage has been built thanks to the kindness and support of our three Partners in the project: Leroy Merlin, DOZ.pl and Rainbow Tours.

The questions covered several sectors of e-commerce, the survey was anonymous, the respondents did not receive any gratification for participation. Our survey reached more than 50.000 Internet users, of which more than 3.700 were willing to express their opinion and filled the questionnaire.

The results may be known by reading the prepared ROPO report. The report is completely free of charge. If you like report, in return, we encourage you to recommend it to the other parties interested in e-commerce issues. It will only take a moment.

Enjoy reading!

Download the ROPO report PDF file [PL] [3,8MB]

Tools

    • opiniac.quit

      Understanding the reasons for leaving the website.

      Observation of users' behaviour is possible through a multitude of various statistics that are a treasure trove of knowledge for every website owner. Data collected in service statistics illustrate behaviour of particular users, regarding, among other things, the following aspects: how long the users stayed on a particular page, where they came to the website from, what pages they visited, and which of them was a page from which they left the website.

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      opiniac.audit

      Multidimensional survey for the Clients

      Basic survey offered by opiniac.com platform allows for collection of declarative ratings and reviews from users on the websites. The survey is embedded on Customer's website and presented, as standard, in the lower right corner of the page, in the form of a opiniac.com pictogram + text inviting to participate in the survey.

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      opiniac.checkout

      Understanding the causes of cart drop-off and abandonment of purchasing process

      The main goal of any e-commerce website is making the users easily go through the purchasing process, from their needs and interests, to familiarizing them with the product and purchase, to the confirmation of transaction completion and the information about goods delivery date.

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      opiniac.nps

      Precise survey on website users' loyalty

      The main objective of the NPS [ang. Net Promoter Score] is measurement of customers' loyalty. In other words, the NPS examines whether a customer/user will recommend your business/website to his/her friend.

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      opiniac.insert

      The survey placed within the website content.

      opiniac.insert is a survey placed within the content of analyzed website. The method of placing allows to measure loyalty, evaluation of the offer, brand or other elements placed above the survey. Using the suited questions, through the opiniac.insert survey appearing on the website, the indications on the following issues may be obtained:

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      opiniac.email

      Survey on mailing attractiveness /dedicated questions to the recipients.

      To obtain users' opinions about correspondence received from the website, it is worth using not only the available statistical tools to measure the effectiveness of the carried out promotional campaign. Also the opiniac.email survey should be used, which will enable knowing users' opinions on the correspondence content.

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      opiniac.trial

      Free testing of opiniac.com platform.

      Free trial version is available for 1 month. With it, the complete functionality of the system may be used but limited to the basic questionnaire – with a set of questions based on the most common problems or issues relating to websites' users.

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      opiniac.target

      Segmentation of the survey among website visitors

      The survey consists in displaying the questionnaire or invitation to participate in the survey to a predefined group of website users. That group may be defined on the basis of selected criteria, e.g. specific behavior on the website, visiting selected pages, or it may include all new users visiting the website.

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Contact

  • Immediate contact

    kontakt@opiniac.com

  • Sales and marketing

    +48 503 480 656

  • Support and Surveys

    +48 661 627 620

  • Address for correspondence

    opiniac.com
    ul. Murarska 59
    54-135 Wrocław, Poland

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