There has been completed the stage of data collection in the ROPO panel organized by  opiniac.com team, under the auspices of the e-commerce Poland Chamber of Digital Economy. Official partner to create the group of respondents for the survey was Onet.pl which provided a reference sample for surveying outside the of e-commerce segment. The customers were asked about purchasing experience both online and offline, with particular emphasis on the impact of mobile devices on the ROPO effect.

Special thanks to the Partners who represent different segments of e-commerce market and joined the panel: Decathlon, DOZ.pl, Leroy Merlin, Play, Rainbow Tours and Rossmann. To thank those Partners, we provided them individual reports, with evaluation of their segments against the results for the market.

Feel free to browse the report, comment on the results, and if you have any questions I am at your disposal. If you like the collected data, I will be grateful for handing over the material further and popularizing the publication.

Download ROPO Report PDF [PL] [3,8MB]