Lowering the costs of support and assistance

The opiniac.com platform allows to offload primary contact channels and also to identify their potential problems.

Ad hoc surveys / analyses

opiniac.com surveys are usually conducted on a continuous basis, which allows for comparing the results from different months, quarters and years. That approach allows our Clients to analyze the impact of their actions and changes on customer experience, as well as to track changes in customers' behavior and their perception of the offer, website or services.

ROPO effect and survey results in Omnichannel

The opiniac.com tolls offer a comprehensive measurement of consumer experience, covering all points of contact of consumers with the brand. Simultaneously, the platform allows to easily compare the environmental performance with the reference to market indicators.

Decrease in purchase drop-offs

The digital statistics through which you may determine pages being the most frequently left by the users and being the bottleneck of the purchasing process support basic assessment. To understand the reasons for resignation from purchasing, however, users' opinions should be known by gathering comments at the moment when they decide to drop-off the purchasing.

Satisfaction and likelihood to recommend (NPS)

The NPS (Net Promoter Score) is used to measure customers' loyalty by asking the question of how likely it is that they will recommend your business, brand, website, product or service to their friends or family. Surveying and analysis of willingness to recommend will help you increase customers' satisfaction, which, in the long term, will have a positive impact on your performance.

Maximizing customer lifetime value (LTV)

No brand can exist without loyal and returning customers, and due to intense competition in e-commerce industry, treating all customers equally is a mistake. Every customer is different and thus different purchase motivations occur. Therefore, developing good strategy and communication plan requires understanding customers’ intents and demands, as well as understanding their current and future behaviour.

Evaluation of customers' experiences

The growing involvement of businesses in Customer Experience activities makes the need to measure and compare the effectiveness of implemented strategies becomes crucial. Want to make changes in the offer / products or services /, build a new website or online store? First, ask your users about their opinions. Opinions of loyal consumers may indicate the solution or allow to look at the problem more closely.