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There has been completed the stage of data collection in the ROPO panel organized by opiniac.com team, under the auspices of the e-commerce Poland Chamber of Digital Economy. Official partner to create the group of respondents for the survey was Onet.pl which provided a reference sample for surveying outside the of e-commerce segment. The customers were asked about purchasing experience both online…
see moreIt is better to ask your customers than speculate why they do not complete purchasing in your e-commerce.
see moreAsking the right questions is enough to understand what motivates the customers to purchase in your store.
see moreIn the third quarter of 2014, under the auspices of the e-commerce Poland - Chamber of Digital Economy, we carried out first Polish panel on the ROPO effect, among the customers purchasing both online and offline. Panel coverage has been built thanks to the kindness and support of our three Partners in the project: Leroy Merlin, DOZ.pl and Rainbow Tours. The questions covered several sectors of e-commerce,…
see moreIn May, a pilot panel was conducted on the ROPO and reverse ROPO effects, among the customers buying both online and offline.The questions covered five sectors, the survey was anonymous, the respondents did not receive any gratification for participation. Our panel reached 372 respondents who were willing to express their opinions.The obtained results are presented in condensed ROPO report We also…
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The opiniac.com platform allows to offload primary contact channels and also to identify their potential problems.
see moreopiniac.com surveys are usually conducted on a continuous basis, which allows for comparing the results from different months, quarters and years. That approach allows our Clients to analyze the impact of their actions and changes on customer experience, as well as to track changes in customers' behavior and their perception of the offer, website or services.
see moreThe opiniac.com tolls offer a comprehensive measurement of consumer experience, covering all points of contact of consumers with the brand. Simultaneously, the platform allows to easily compare the environmental performance with the reference to market indicators.
see moreThe digital statistics through which you may determine pages being the most frequently left by the users and being the bottleneck of the purchasing process support basic assessment. To understand the reasons for resignation from purchasing, however, users' opinions should be known by gathering comments at the moment when they decide to drop-off the purchasing.
see moreThe NPS (Net Promoter Score) is used to measure customers' loyalty by asking the question of how likely it is that they will recommend your business, brand, website, product or service to their friends or family. Surveying and analysis of willingness to recommend will help you increase customers' satisfaction, which, in the long term, will have a positive impact on your performance.
see moreNo brand can exist without loyal and returning customers, and due to intense competition in e-commerce industry, treating all customers equally is a mistake. Every customer is different and thus different purchase motivations occur. Therefore, developing good strategy and communication plan requires understanding customers’ intents and demands, as well as understanding their current and future behaviour.
see moreThe growing involvement of businesses in Customer Experience activities makes the need to measure and compare the effectiveness of implemented strategies becomes crucial. Want to make changes in the offer / products or services /, build a new website or online store? First, ask your users about their opinions. Opinions of loyal consumers may indicate the solution or allow to look at the problem more closely.
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