opiniac.com surveys are usually conducted on a continuous basis, which allows for comparing the results from different months, quarters and years. That approach allows our Clients to analyze the impact of their actions and changes on customer experience, as well as to track changes in customers' behavior and their perception of the offer, website or services.

Apart from permanent surveys, there also occur the needs to quickly know the specific opinions. Ad hoc surveys are such additional short-time inquiries and are intended to provide information in the context of specific needs or of a target group. To meet the customer's needs, the opiniac.com team rapidly designs and deploys a survey, completed subsequently with a report containing analysis of the results, along with recommendations and conclusions.

Ad hoc surveys are performed using proven methods and may be related to various issues, for example:

• New and still evolving functionalities  on the website, for example forum, along with identification of specific users' needs and perception of new functions or layout of product  categories;
• Customers' requirements towards a particular product, for instance winter tires during the period of peak demand for their purchase or tire replace service;
• A / B surveys for introduction of broader changes to the website. The comparative results allow you to choose the version that best meet  the purposed tasks;
• Limited time promotional campaigns or ancillary services;
• Testing the functionalities, for example, a new method of delivery.