Business benefits team developed a unique technology allowing to collect up-to-date feedback and comments of Internet users in a way that is not disruptive to them. Every website owner, regardless of the specifics of the business, is interested not only in its popularity but also in meeting users' expectations.

The greater the popularity and effectiveness of the website, the higher the profits are. That applies both to the websites operating e-commerce and those receiving their income from advertising. platform offers the following features and benefits:

  • Uniform and standardized link for all websites, encouraging Internet users to express their opinions.
  • Standard questionnaire with open and closed questions and possibility of introducing the questions defined by website owners.
  • While filling the survey questionnaire, the users do not leave currently visited pages.
  • Current access to the panel for presentation of current results.
  • Integration with CRM systems and analytical tools
  • Constant consulting support from the team, through which using the collected opinions in the business is more efficient.
  • The possibility of comparing the website score with an average indicator for the entire branch of the industry.
  • Financial savings in expenditures on marketing surveys.
  • Having aggregated ratings allow for immediate reactions when the service is not working properly.
  • The platform allows carrying CRM activities and can be used in further marketing efforts.
  • Integration of advertising tools allows for creation of remarketing lists on the basis of the received response.


The scope of information collected through a satisfaction survey


  • Overall assessment
  • Content / Appearance / Utility assessment
  • Assessment section or page
  • Comments and suggestions in an open form
  • Responses to standard questions
  • Responses to individual questions

Operating system

  • URL (including dynamic syntax)
  • Customer IP address
  • Browser version
  • Operating System Version
  • Screen resolution
  • Source of page visiting
  • Duration of the visit until survey completion
  • Geolocation

Additional information

  • Time from page display to assessment completion
  • Date and time of submission
  • Identification of respondents and connecting data to CRM
  • Responses to specific questions defined by the Clients
  • The ability to pass into a  survey any parameters describing the respondent
  • Tracking and identification users across multiply domains - cross-domain tracking
  • Parameterization of surveys - placing parameters in the survey questions

    • Understanding the reasons for leaving the website.

      Observation of users' behaviour is possible through a multitude of various statistics that are a treasure trove of knowledge for every website owner. Data collected in service statistics illustrate behaviour of particular users, regarding, among other things, the following aspects: how long the users stayed on a particular page, where they came to the website from, what pages they visited, and which of them was a page from which they left the website.

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      Multidimensional survey for the Clients

      Basic survey offered by platform allows for collection of declarative ratings and reviews from users on the websites. The survey is embedded on Customer's website and presented, as standard, in the lower right corner of the page, in the form of a pictogram + text inviting to participate in the survey.

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      Understanding the causes of cart drop-off and abandonment of purchasing process

      The main goal of any e-commerce website is making the users easily go through the purchasing process, from their needs and interests, to familiarizing them with the product and purchase, to the confirmation of transaction completion and the information about goods delivery date.

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      Precise survey on website users' loyalty

      The main objective of the NPS [ang. Net Promoter Score] is measurement of customers' loyalty. In other words, the NPS examines whether a customer/user will recommend your business/website to his/her friend.

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      The survey placed within the website content.

      opiniac.insert is a survey placed within the content of analyzed website. The method of placing allows to measure loyalty, evaluation of the offer, brand or other elements placed above the survey. Using the suited questions, through the opiniac.insert survey appearing on the website, the indications on the following issues may be obtained:

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      Survey on mailing attractiveness /dedicated questions to the recipients.

      To obtain users' opinions about correspondence received from the website, it is worth using not only the available statistical tools to measure the effectiveness of the carried out promotional campaign. Also the survey should be used, which will enable knowing users' opinions on the correspondence content.

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      Free testing of platform.

      Free trial version is available for 1 month. With it, the complete functionality of the system may be used but limited to the basic questionnaire – with a set of questions based on the most common problems or issues relating to websites' users.

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      Segmentation of the survey among website visitors

      The survey consists in displaying the questionnaire or invitation to participate in the survey to a predefined group of website users. That group may be defined on the basis of selected criteria, e.g. specific behavior on the website, visiting selected pages, or it may include all new users visiting the website.

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  • Immediate contact

  • Sales and marketing

    +48 503 480 656

  • Support and Surveys

    +48 661 627 620

  • Address for correspondence
    ul. Murarska 59
    54-135 Wrocław, Poland

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