opiniac.com team developed a unique technology allowing to collect up-to-date feedback and comments of Internet users in a way that is not disruptive to them. Every website owner, regardless of the specifics of the business, is interested not only in its popularity but also in meeting users' expectations.

The greater the popularity and effectiveness of the website, the higher the profits are. That applies both to the websites operating e-commerce and those receiving their income from advertising.

opiniac.com platform offers the following features and benefits:

• Uniform and standardized link for all websites, encouraging Internet users to express their opinions.
• Standard questionnaire with open and closed questions and possibility of introducing the questions defined by website owners.
• While filling the survey questionnaire, the users do not leave currently visited pages.
• Current access to the panel for presentation of current results.
• Integration with CRM systems and analytical tools
• Constant consulting support from the opiniac.com team, through which using the collected opinions in the business is more efficient.
• The possibility of comparing the website score with an average indicator for the entire branch of the industry.
• Financial savings in expenditures on marketing surveys.
• Having aggregated ratings allow for immediate reactions when the service is not working properly.
• The platform allows carrying CRM activities and can be used in further marketing efforts.
• Integration of advertising tools allows for creation of remarketing lists on the basis of the received response.

The scope of information collected through a satisfaction survey

Experiences

• Overall assessment
• Content / Appearance / Utility assessment
• Assessment section or page
• Comments and suggestions in an open form
• Responses to standard questions
• Responses to individual questions

Operating system

• URL (including dynamic syntax)
• Customer IP address
• Browser version
• Operating System Version
• Screen resolution
• Source of page visiting
• Duration of the visit until survey completion
• Geolocation
  

Additional information

• Time from page display to assessment completion
• Date and time of submission
• Identification of respondents and connecting data to CRM
  
• Responses to specific questions defined by the Clients
• The ability to pass into a  survey any parameters describing the respondent
• Tracking and identification users across multiply domains - cross-domain tracking
• Parameterization of surveys - placing parameters in the survey questions