The methodology developed for our system of  collecting the opinions includes three main elements:

  • Standardized link inviting to fill out a short questionnaire, placed in a prominent place on the pages of a Client's website
  • Survey questionnaire appearing on the page when a user clicks the survey link
  • System Client Panel which enables independent survey designing and allows tracking their  results.


Satisfaction survey working model



Standardized satisfaction survey link

The surveying methodology includes a standard graphic link that can be placed on every page on the website.

Survey links are pictograms common for each website connected to the platform  The icons can be adjusted in color, size, shape, to the individual needs and aesthetics of Client's website.

The users who want to express their opinion on the website can easily identify the link and use it to activate the survey. Publication of the survey and survey link is simple, done by pasting into the page source code a script that calls the questionnaire provided by

Available options of publishing a link to display the surveys:

  • Active icon, displacing vertically on the website, on the left or on the right
  • Animated icon in a fixed location on the page
  • Static link in page header or footer


User Satisfaction Survey Questionnaire

Customers' opinions are collected by filling-in the survey questionnaires. The questionnaires are displayed in a separate windows when, while browsing the site, the visitors click voluntarily the link/icon activating the survey.

At the moment of displaying the survey, the users remains on the same page of the website without leaving the viewing content.

The survey consists of two modules:

  • Recommended module - questions relating to the quantitative indicators
  • Free module - any questions arising from survey design

The recommended module includes coherent questions recommended for all the sites that utilize the platform. The questions concern the assessment of qualitative elements through the Forrester Research methodology, for the page being viewed, such as:

  • Comprehensibility of content
  • Aesthetics
  • Utility
  • Level of satisfaction.

The users may also leave their comments on the website

The second module is defined during designing a survey for Client. The Client can, independently or with the assistance of experts, compose the types and wording of questions along with the answers, concerning e.g .:

  • comprehensibility of site navigation
  • quality of the processes of purchasing and placing the orders
  • expected changes within the website
  • obstacles arising during registration
  • recommendations for website development


Survey summary and recommendations for Clients

Client's Administration Panel is used to manage the surveys and it provides up-to-date insight into the course of the surveys and into the collected data. Clients receive logins and passwords so that they can log into a personalized administrative panel of platform.

Using the Administrative Panel, the Clients can:

  • Utilize predefined types and wordings of questions, segmented with respect to their purpose
  • Manage the survey questionnaires - grouping, publishing, archiving
  • Design the questionnaires tailored to their needs (graphic design, additional questions)
  • Set types and parameters of surveys
  • Get the program for inserting the page source code
  • Get acquainted with the reports generated automatically based on the collected data
  • Get technical support
  • Check their financial settlements and periods of the surveys being available on their websites

For the convenience of our Clients who hold the license, the following features are available:

  • exporting the data for statistical tools - XLSX and CSV format
  • presentation of the data collected in surveys, through a Google Analytics panel
  • preparation of survey reports by our experts.

    • Understanding the reasons for leaving the website.

      Observation of users' behaviour is possible through a multitude of various statistics that are a treasure trove of knowledge for every website owner. Data collected in service statistics illustrate behaviour of particular users, regarding, among other things, the following aspects: how long the users stayed on a particular page, where they came to the website from, what pages they visited, and which of them was a page from which they left the website.

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      Multidimensional survey for the Clients

      Basic survey offered by platform allows for collection of declarative ratings and reviews from users on the websites. The survey is embedded on Customer's website and presented, as standard, in the lower right corner of the page, in the form of a pictogram + text inviting to participate in the survey.

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      Understanding the causes of cart drop-off and abandonment of purchasing process

      The main goal of any e-commerce website is making the users easily go through the purchasing process, from their needs and interests, to familiarizing them with the product and purchase, to the confirmation of transaction completion and the information about goods delivery date.

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      Precise survey on website users' loyalty

      The main objective of the NPS [ang. Net Promoter Score] is measurement of customers' loyalty. In other words, the NPS examines whether a customer/user will recommend your business/website to his/her friend.

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      The survey placed within the website content.

      opiniac.insert is a survey placed within the content of analyzed website. The method of placing allows to measure loyalty, evaluation of the offer, brand or other elements placed above the survey. Using the suited questions, through the opiniac.insert survey appearing on the website, the indications on the following issues may be obtained:

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      Survey on mailing attractiveness /dedicated questions to the recipients.

      To obtain users' opinions about correspondence received from the website, it is worth using not only the available statistical tools to measure the effectiveness of the carried out promotional campaign. Also the survey should be used, which will enable knowing users' opinions on the correspondence content.

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      Free testing of platform.

      Free trial version is available for 1 month. With it, the complete functionality of the system may be used but limited to the basic questionnaire – with a set of questions based on the most common problems or issues relating to websites' users.

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      Segmentation of the survey among website visitors

      The survey consists in displaying the questionnaire or invitation to participate in the survey to a predefined group of website users. That group may be defined on the basis of selected criteria, e.g. specific behavior on the website, visiting selected pages, or it may include all new users visiting the website.

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  • Immediate contact

  • Sales and marketing

    +48 503 480 656

  • Support and Surveys

    +48 661 627 620

  • Address for correspondence
    ul. Murarska 59
    54-135 Wrocław, Poland

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