opiniac.com capabilities are used to carry out regular panel surveys aimed at a comprehensive analysis of Polish e-commerce and the changing demands from customers and Internet users.

An edition of the survey on the ROPO effect, carried out in May 2015, allowed for comprehensive and thorough defining the preferences and purchasing habits of Polish consumers at many stages of consumer journey. The impact of online decisions on offline purchasing occured to be greater than we suspected - nearly 70% of customers purchasing in a traditional shop made their decision based on the information found in the Web.

Opiniac.com panel surveys are conducted in cooperation with our Clients and Partners, and the results are presented clearly and available to all interested parties. The ROPO 2015 Report has been prepared with the commitment of our Partners, namely Decathlon, Dbam o Zdrowie, Leroy Merlin, Rainbow Tours, Rossmann, Play, e-Commerce Poland and Onet.pl. With the help of so many important market players, we were able to reach more than 250.000 consumers in various segments of Polish e-commerce. Full ROPO Report can be read here.

opiniac.com is planning further survey panels, including subsequent edition of the panel on ROPO effect. We encourage the willing parties to cooperate, and everyone interested in customer experience to read the reports of the previously performed analyses.

Below is a list of recent panel surveys:

There has been completed the stage of data collection in the ROPO panel organized by  opiniac.com team, under the auspices of the e-commerce Poland Chamber of Digital Economy. Official partner to create the group of respondents for the survey was Onet.pl which provided a reference sample for surveying outside the of e-commerce segment. The customers were asked about purchasing experience both online…

In the third quarter of 2014, under the auspices of the e-commerce Poland - Chamber of Digital Economy, we carried out first Polish panel on the ROPO effect, among the customers purchasing both online and offline. Panel coverage has been built thanks to the kindness and support of our three Partners in the project: Leroy Merlin, DOZ.pl and Rainbow Tours. The questions covered several sectors of e-commerce,…

In May, a pilot panel was conducted on the ROPO and reverse ROPO effects, among the customers buying both online and offline.The questions covered five sectors, the survey was anonymous, the respondents did not receive any gratification for participation. Our panel reached 372 respondents who were willing to express their opinions.The obtained results are presented in condensed ROPO report We also…